Researchers explore use of ‘nudges’ to improve safety of pork in Vietnam


Researchers are exploring how ‘nudges’ could be used in influencing behaviour to improve food safety in the Vietnam pork value chain. Based on the nudge theory, ‘nudges’ are interventions with a low level of intrusiveness on personal choice that can be used to alter the behaviour of people, in this case value chain actors in the pork value chain.

In a workshop of the ‘Market-based approach to improving the safety of pork in Vietnam’, or SafePORK project on 27 November 2018, 40 animal health experts from the Royal Veterinary College (RVC), the International Livestock Research Institute (ILRI), the Vietnam National University of Agriculture (VNUA), the Hanoi University of Public Health (HUPH), the Vietnam National Institute of Animal Science (NIAS), the Australian Centre for International Agricultural Research (ACIAR) and other stakeholders discussed how the theory could be applied in SafePORK project sites.

RVC researchers Barbara Haesler and Mathew Hennessey…

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